Sales Promotion and Personal Selling

          Sale promotion are typically used by marketing managers as a tactical tool in order to increase sales and give consumers an incentive to buy the company's products. Unfortunately, consumers of Apple's products are not offered many promotions. Being the huge sucessful corporation Apple is, they do not need to offer many sales promotion because of their exception record-breaking sales achieved every year.

         With that said, there are some sales promotion offered by Apple. During this time, Apple offers an one hundred dollars mail and rebate on a printer when you purchase a Mac computer, as well as thirty dollars off MobileMe and iWork softwares. Another more famous sale promotion by Apple is the "Buy a Mac and get a free iPod Touch" offer. The offer name speaks for itself and you can find this sale promotion during the spring to fall period. One sale promotion that is offered all year round is the educational discount. This is a "one hundred dollars off" Mac computer discount that is available for only students and faculty and can be consider a tactic by Apple to establish a long term relationship with consumers.

          When speaking of personal selling in Apple, it is crucial to mention the impact of Apple's sale personnel (employees). They are there to help finalize the sales as well as to inform consumers about the Apple product they are inquiring about in a attempt to create a long-termm relationship with consumers so they can become loyal Apple customers.