Developing and Managing Products

          The main idea behind developing and managing new product is that firm try to create a product that is appealing and meet the needs of consumer with innovative properties.

          Apple is one of the very few firms that achieved a newly established product(s) that have shown innovation in features And design that became very popular and profitable. For example, both the iPad and iPhone are trademarks of apple successfully developed products that receive recognition from many (consumer, reporter, computer analysis) as being innovative with slick designing.

          Apple managed to merge their very famous iPod touch and a cell phone and sold it as one. This newly innovative product is called an iPhone and it made Apple very profitable with the record-breaking sales. With every new model or version of the iPhone that releases, the revenue accumulated by Apple increases compared to the previous model sales. The iPad was no different. Record-breaking revenues reported by Apple with new and innovative design and features. Both iPhone and iPad weren't the first cell phone nor tablet to be established, but with apple unique touch and innovative enhancement to the existing product s made it appealing and demanding by consumers across the united states and the rest of the world. This prove that Apple develops and manage their products exceptionally well, just look at the iPhone 4S and iPad 2.