Global Vision

          Apple definitely has a global vision. The new Iphone prove crucial to Apple's global vision with the soar of international sales. Last week, I mention the Iphone sales growth being 143% (Internationally) compared to last year. That high growth came from the expansion of the distribution of Iphones in 88 countries with 151 carriers of the product. In Asia Pacific, Iphone sales grew 474% compared to last year as well as Japan's Iphone sales growth reaching 183% and Europe's sales seeing a 133% growth in Iphones. With over 20 stores presume to open overseas in areas like china and london, We can see how Apple is striving for Global Market as it looks for growth and expansion.

The Marketing Environment

          Apple has a target market that is unique and different from those of other computer/electronic companies. Although Apple products may be a bit expensive, it offers the features and appearance that can be appealing to any individual in the age range of 12 to 35 years old. Typically, those in the profession of media and design are drawn to Apple, because of Apps such as GarageBand and IMovie, but are not limited as consumers to Apple's products. Apple's new ideas and innovations have been beneficial for us as consumers as our lifestyle and environment have been subject to change over the years. We are all unique individuals with personal wants and needs, and Apple strive to satisfy the creativity and individuality in all of us.

Ethics and Social Responsibility for Apple

          Apple has done a good job with their social and ethical reponsibilities this year. After the ten suicides at Chinese manufacturer Foxconn last year, Apple has investigated and reported child labor violation, toxic conditions, and other violations of their code of ethics. Using the Pyramid of Social Responsibility, I would illustrate Apple's actions against unethical/illegal conduct, and for Corporate Social Responsibilty (CSR) as a form to better society.

*Economic Responsibility- Every corporation economic responsibility is to be profitable. Apple is first in its class in this field. With revenues this year reaching almost double from last year (from 15.70 billion to 28.57 billion) and Iphone (143% growth sales) and Ipad (183% growth sales) sales exceeding over 100% show Apple as an ideal example of a company fullfilling its economic reponsibility.

*Legal Responsibility- Apple has taken action against unethical conduct in its facilities. For this particular responsibility, Apple has stop the use of underage labor in ten facilities including Foxconn.

*Ethical Responsibility- Apple has eliminated dangerous working condition in two facilities and bribery in one facility.

*Voluntary Responsibility- Apple has done a tremendous job concerning environmental issues that range from toxic material removal from its products to the recyclying and the use greenhouse gas emission. Not only is Apple exceeding the environmental impact of its products in a positive way, Apple also support Bono in his Product Red Campaign by contributing it's revenue to fight against AIDS, Tuberculosis, and Malaria.

          With Apple actively involve with its social responsibility, Its shows that not only is Apple an incredibily profitable corporation but a socially responsible one.

Marketing 100

William Villefranche - Mar 100 - Sec 081

Strategic planning for Apple.INC

Strategic planning for Apple. INC has by far been very good this year. With Apple's big thinkers came the development and launch of new and innovating technologies, such as the Ipad and Macbook Air, to the market. After being the first company to successfully launched the first and its own unique handheld touchscreen computer tablet, which was a great accomplishment because it depict the new level of innovation by Apple, it forces other companies (Motorola, HP, ETC...) to establish their own line of handheld tablets to compete with Apple's Ipad. Not only did Apple profit greatly from the Ipad but the company also launched the Ipad 2 months later after the original to keep them at a competitive advantage over their competitors as well as to crush the market. Not to mention, the all-new Macbook Air which is super thin and great for travelers. The laptop is ultra light and fast and by far the only thing like itself in the market right now. That makes the laptop very unique with little to no competition because from what I know and researched, there are no laptops that is as light and thin as the Macbook Air. That is what I call INNOVATION! Apple. Inc focus on innovation in the competitive computer technology field drove their performance. As we can all see, their performance created not only results but the most important aspect in business which is PROFIT!