Apple has done a good job with their social and ethical reponsibilities this year. After the ten suicides at Chinese manufacturer Foxconn last year, Apple has investigated and reported child labor violation, toxic conditions, and other violations of their code of ethics. Using the Pyramid of Social Responsibility, I would illustrate Apple's actions against unethical/illegal conduct, and for Corporate Social Responsibilty (CSR) as a form to better society.
*Economic Responsibility- Every corporation economic responsibility is to be profitable. Apple is first in its class in this field. With revenues this year reaching almost double from last year (from 15.70 billion to 28.57 billion) and Iphone (143% growth sales) and Ipad (183% growth sales) sales exceeding over 100% show Apple as an ideal example of a company fullfilling its economic reponsibility.
*Legal Responsibility- Apple has taken action against unethical conduct in its facilities. For this particular responsibility, Apple has stop the use of underage labor in ten facilities including Foxconn.
*Ethical Responsibility- Apple has eliminated dangerous working condition in two facilities and bribery in one facility.
*Voluntary Responsibility- Apple has done a tremendous job concerning environmental issues that range from toxic material removal from its products to the recyclying and the use greenhouse gas emission. Not only is Apple exceeding the environmental impact of its products in a positive way, Apple also support Bono in his Product Red Campaign by contributing it's revenue to fight against AIDS, Tuberculosis, and Malaria.
With Apple actively involve with its social responsibility, Its shows that not only is Apple an incredibily profitable corporation but a socially responsible one.
(Y)
ReplyDelete