The Marketing Environment

          Apple has a target market that is unique and different from those of other computer/electronic companies. Although Apple products may be a bit expensive, it offers the features and appearance that can be appealing to any individual in the age range of 12 to 35 years old. Typically, those in the profession of media and design are drawn to Apple, because of Apps such as GarageBand and IMovie, but are not limited as consumers to Apple's products. Apple's new ideas and innovations have been beneficial for us as consumers as our lifestyle and environment have been subject to change over the years. We are all unique individuals with personal wants and needs, and Apple strive to satisfy the creativity and individuality in all of us.