Strategic planning for Apple.INC

Strategic planning for Apple. INC has by far been very good this year. With Apple's big thinkers came the development and launch of new and innovating technologies, such as the Ipad and Macbook Air, to the market. After being the first company to successfully launched the first and its own unique handheld touchscreen computer tablet, which was a great accomplishment because it depict the new level of innovation by Apple, it forces other companies (Motorola, HP, ETC...) to establish their own line of handheld tablets to compete with Apple's Ipad. Not only did Apple profit greatly from the Ipad but the company also launched the Ipad 2 months later after the original to keep them at a competitive advantage over their competitors as well as to crush the market. Not to mention, the all-new Macbook Air which is super thin and great for travelers. The laptop is ultra light and fast and by far the only thing like itself in the market right now. That makes the laptop very unique with little to no competition because from what I know and researched, there are no laptops that is as light and thin as the Macbook Air. That is what I call INNOVATION! Apple. Inc focus on innovation in the competitive computer technology field drove their performance. As we can all see, their performance created not only results but the most important aspect in business which is PROFIT!